Follow MD @davidsmithuk

Women in Games

Rachel Moss appointed as Projects Director

We are excited to announce that Rachel Moss will now be joining us as Projects Director on the Executive Board at Women in Games.

Rachel has worked for over 15 years making ideas happen in the broadcast, advertising, digital, and social content industries, leading teams responsible for the successful delivery of projects for high profile brands which include KitKat, Dove, Duracell, HSBC, Shell, BBC, Grolsch, Peroni, and BT.   She worked on some of the highest rating TV programs in Australia, was an early adopter of entertainment formats for online and has gone on to create award-winning work for BT, HSBC and the NHS to name a few. 

She built the successful social content studio PACE at JWT from the ground up,  which included rethinking approaches to production and creative work through industry change.  She is recognised as being a dynamic, passionate leader with strengths in strategy, production, leadership  and pushing innovation.

Rachel is a champion of new forms of storytelling at the intersection of new media, tech and culture. 

Rachel stated, “I am thrilled to be joining the Executive Board of Women in Games at a pivotal time for both the organisation and the industry.   Gaming continues to experience major mainstream growth and the creative potential of games is massive with 5G and AR on the horizon – women have a vital role to play in the evolution of the industry and in shaping the potential of games.   As Projects Director I will be focussing on supporting the many exciting collaborations and initiatives Women in Games have coming up in the pipeline and further developing the organisations collaborative work”. 

Marie Claire, CEO of Women in Games, commented “I am so pleased to announce Rachel Moss is joining the Women in Games Executive Board as Projects Director. Rachel has extensive knowledge and experience within the creative industries and played a big part in the successful delivery of the Women in Games Global Conference 2020, as Executive Producer. She has been a fully committed member of our Advisory Board and this move onto our Executive Board, to  contribute at a strategic level driving the numerous projects we are currently engaged with, is a huge gain for us. Welcome Rachel!

Women in Games Ambassadors now in 52 countries incl. Jordan, Singapore, Israel, Turkey and UAE.

Women in Games is pleased to announce the appointment of a further 39 Ambassadors bringing the total to 446 in 52 different countries. We welcome our first ambassador from Jordan, Jana Albdour. From Singapore, Kah Hui Teo. From Israel, Fida Zourob. From Turkey Nesligül Deniz Kolaşinli and from United Arab Emirates, Graziel May B.Togonon.

Women in Games is a non-partisan, not-for-profit organisation founded in 2009, grown from grassroots to be the leading global force on gender equality in the gaming business. It works to achieve full and lasting equity and parity throughout the gaming and esports industry pipelines and beyond. Its vision is of not only an industry but a culture and community free of gender discrimination, where equality of opportunity, treatment and conditions empowers girls and women from all backgrounds to achieve full potential.

Ambassadors are grouped by geographical region and we welcome Natalie Cook from Scotland. Erin Spence from the North of the UK. From the Midlands, James Vickers and Kate Parker. We also welcome Hannah Jarvis, Holly Reddaway, Lois Page, Maiiri Nolan and Nisha Bhalla from London and the South East. From the South of the UK, Joy Dey, Joyce Brabban and Sophie van den Boomen.

From mainland Europe, we welcome Anna Roth from Sweden. Yuliya Oleshko from Spain. From Denmark, Nanna Falk. Dominia Szot and Maria Borys-Piątkowska from Poland. Michaela Plack from Czech Republic. From Germany, Priscila Gacio. Vicky Lagarre from Belgium and from Greece, Dr Victoria Bloom.

From the North American region, we welcome Alexa Velez, Alexandra Takei, Annie Lee, Greden Camacho, Kris Gruchalla, Priya Talreja and Soureya Boudhabhay. In the Rest of the World region we welcome Ashley van Wyngaard from Australia. Jo Eyre from South Africa. M.Cecilia Bustos from Argentina. From New Zealand, Maya Ashizumi-Munn and from India, Shweta Patil and Tanishka.

“Women in Games is proud of all our Ambassadors, who increasingly join us from all corners of the world to support us with our vision and mission.” says Marie-Claire Isaaman, CEO Women in Games. You can see the full list of Ambassadors here.

Women in Games are now pausing new applications until 2021 as part of the search for a new sponsor to support the scale of the programme. Any interested sponsors should contact our Ambassador Director, Gemma Johnson-Brown on hello [at]

Women in Games and eFuse team up to offer scholarships for future gaming industry leaders

Women In Games and eFuse team up to offer three $1,000 #ForTheGamers WIGJ Scholarships for future gaming industry leaders in the Class of 2021

We are pleased to announce that we will be adding eFuse as a  corporate ambassador. Women in Games will be utilizing the eFuse platform to offer three USA and Canadian focused Women in Games scholarships in the amount of $1,000.  The opportunity will be focused on graduating seniors in the Class of 2021, who have aspirations to continue their path in the gaming industry.

Students will submit an application, including answers to three questions —

  • What has your gaming journey been to this point?
  • What impact would this scholarship have on you personally as you enter into college and strive for a career in the gaming industry?
  • Who is your biggest mentor or hero in gaming? Why?

As a corporate ambassador, eFuse has committed to important investments to help grow the Women in Games mission in North America and globally.  From scholarships to programming, eFuse and WIGJ will work hand in hand to provide much-needed opportunities in the industry.  Specifically, the #ForTheGamers Women in Games Scholarships are identifying motivated young women interested in advancing themselves in gaming and education. All applications must be submitted by December 31st, 2020. The selection process will take place in January 2021. The winner(s) will be awarded a scholarship made out to the university/college of their choice.

Marie-Claire Isaaman, CEO of Women in Games stated, “Women in Games are delighted to welcome eFuse to our Corporate Ambassador programme. I am particularly pleased that our first initiative partnering with eFuse is in the educational sector, where we are encouraging more young women to consider further education with a view to working in the games industry. The games industry is full of exciting opportunities and Women in Games is determined to support new female talent in taking first steps towards a rewarding career path.

We encourage graduating seniors in the class of 2021 to make an application utilizing the eFuse platform by December 31st 2020 so that our first 3 scholarships can be awarded in January 2021.”

The eFuse platform enables gamers and business professionals to build out an online digital portfolio and then to use that portfolio to connect to opportunities and other people within the community. Since eFuse’s launch, the company has made an impact on one of its core values with the release of the #ForTheGamers Fund.  This fund has provided scholarships, giveaways, prize pools for the gaming community.

“The mission of Women in Games is so important to the ecosystem of this industry.  Marie-Claire and the leadership team have committed themselves to pushing equality and equity forward for women in gaming.  We are 100% committed to helping this mission move forward in North America.  These scholarships are an investment into the future leaders and we want to make sure all individuals are represented.” states Matthew Benson, CEO & Founder of

More About eFuse:

As the ‘LinkedIn for gamers,’ eFuse is solving esports’ talent discovery challenge by helping players get discovered. Gamers enroll with their in-game credentials, upload highlight reels, and complete a resume.  With a comprehensive portfolio prepared, users apply to over 12,000 listings including scholarships, internships, jobs, and competitive tournaments. Be it an aspiring gamer looking to go pro, a student hoping to be scouted by a college program, or a skilled animator exploring a career in game modeling, eFuse is esports’ home for qualified talent.  As a two-sided marketplace, however, eFuse also provides organizers, scouts, and industry executives access to the platform’s brightest stars with leaderboards, community recruitment events, and regular, combine-like showcases. 20+ employees operate out of their Columbus, Ohio headquarters.

ISFE becomes the latest Corporate Ambassador for Women in Games

Women in Games welcomes ISFE as Corporate Ambassadors

Since 1998, ISFE has ensured that the voice of a responsible games ecosystem is heard and understood, that its creative and economic potential is supported and celebrated, and that players around the world continue to enjoy great video game playing experiences. ISFE represents the interests of Europe’s – and the world’s – most successful, creative and most innovative game publishers and developers.

ISFE CEO Simon Little said: “It is essential that the industry strives to reflect gender equality in its workforce and in the video games themselves. Women currently represent only 30% of the workforce in the digital sector in the EU and, according to national surveys, 28% of workers in the video game sector are female.[1] We look forward to working with Women in Games to drive and promote good practice across Europe for the good of both the industry and the playing community.”

Women in Games CEO Marie-Claire Isaaman said: “We are delighted that ISFE has joined Women in Games as Corporate Ambassadors. They have partnered with us at a pivotal moment of growth as our global reach expands. There are multiple ways we will work together across education, policy and business to support our vision and female community of practice, which is represented in 41 countries and growing. We are thrilled to have the European voice of trade associations for developers and publishers with us for the event.”

[1] EU Women in Digital Scoreboard 2019; UK Games Industry Census 2019.



Women in Games announce new Corporate Ambassador – TT Games

We is thrilled to announce TT Games as the latest Corporate Ambassador to join the Women in Games family. They recently were huge supporters for our successful global virtual conference.

Vicky MacMillan from TT Games stated, “We are proud to be partnering with WIG as both event sponsor and Corporate Ambassador in full support of their values and goals to help create cultures, environments and communities that promote equality of opportunity to empower all women to achieve their full potential.”

Marie-Claire Isaaman, CEO for Women in Games, stated “We are absolutely delighted to welcome TT Games, a leading publisher for young gamers and their families, into the Women in Games family as Corporate Ambassadors. We have had great Individual Ambassadors from the studio, so this progression is fantastic. They have had a strong commitment to diversity and inclusion and we look forward to creating some bold initiatives together.”

Women in Games Ambassadors push past 400 to represent the not for profit in 47 countries

Women in Games is pleased to announce the appointment of a further 46 Ambassadors bringing the total to 407 in 47 different countries. We welcome our first ambassador from Sudan, Wisam Shaheen, Belle Howard from Slovenia and from Malaysia, Aisyah Ambok.

Women in Games is a non-partisan, not-for-profit organisation founded in 2009, grown from grassroots to be the leading global force on gender equality in the gaming business. It works to achieve full and lasting equity and parity throughout the gaming and esports industry pipelines and beyond. Its vision is of not only an industry but a culture and community free of gender discrimination, where equality of opportunity, treatment and conditions empowers girls and women from all backgrounds to achieve full potential.

Ambassadors are grouped by geographical region and we welcome Alanna Butchart from Scotland. Anthony Allen, Jade Knox, Katey Roberts, Lauren Walton and Mel Ramsay for the North of the UK. From London and the South East, Annie Clare, Kemi Giwa, Mabel Corsi, Poppy Parr and Sam Mickan. From the Midlands we welcome Emily Evans, Emma Thompson, Giverny Wilson-Martin, Jem Patel, Sian-Blue Rogers and Stephanie LaVita. From Ireland we welcome Monica Dalla Valle.

From mainland Europe, we welcome Barbara Leal and Salla Hiistoski from Finland, Ines Lagarto from Portugal, Jenny Ching-Wei Lee from Belgium, Nadine Juglair from Italy, Rene Otto from Netherlands and Wiktoria Wojcik from Poland and Sindi Breshani from Albania.

From the North American region, we welcome Alexa Lazerow, Carina Kom, Cynthia Bedolla, Elizabeth Dacus, Hannah Thorsen, Ilaria Di Camillo, Jennifer Curran, Libby Kamen and Shirley McPhaul. In the Rest of the World region we welcome Bianca Garcia from Brazil, Jinesha Gandhi from India and from Colombia, Maria Luz Camacho Parra.

“Women in Games is proud of all our Ambassadors, who increasingly join us from all corners of the world to support us with our vision and mission.” says Marie-Claire Isaaman, CEO Women in Games.

You can see the full list of Ambassadors including their location and job role here

Women in Games host University Diversity in Gaming/Esports Conference – 8 October

Why a conference on diversity?  Gaming is for everyone but competitive gaming is very male dominated. Women in Games want to encourage University Esports and Gaming clubs and societies to be more inclusive, welcoming more women and non-binary students, and is hosting this online event to discuss thoughts and recommendations from invited speakers. Register today at

Audience. This conference is aimed at everyone attending a UK university who is or wants to be a part of a gaming or esports club or society, or has responsibilities for a club or society at a university or college. Whilst targeted at universities in the UK, there should be parallels for students and staff at universities in other countries.

Takeaways. Attendees will learn about initiatives and best practice being developed at individual universities. Women in Games is also preparing a set of guidelines or recommendations in this area that have been drafted in consultation with tournament organisers, The NUEL and existing individual clubs and societies. This event forms part of the consultation process. All attendees will be sent these guidelines when they have been finalised.

Platform. Only those registered in advance on the Hopin platform will be able to attend this event. All attendees will be able reach out and message and chat with other attendees. This event will be a great opportunity to meet players and committee members from other universities. Register today at

Amazing submissions for the first Women in Games Game Jam

We are thrilled to announce the winners of the first ever Women in Games Game Jan in association with IntoGames and Sledgehammer Games.  There were some amazing submissions around the theme of “Mother” – check them out here

We are also excited to officially announce the winners:

Best Overall Game (which was a tie)

Yiike and Nour–  By Jay (twitter @jayju) and Joy (twitter @JoyHelenIngle)
Eggcellent Care – Created by Chloe Byrne, Bethan Buckley and Akvilé Vengalyté

Best Audio: Empty Nest created by Jess Molloy

Best Art: Eggcellent Care created by Chloe Byrne, Bethan Buckley and Akvilé Vengalyté

Best Design: Eggcellent Care created by Chloe Byrne, Bethan Buckley and Akvilé Vengalyté

The submissions were all fantastic and the judges were blown away by the standard, design and creativity – well done everyone!

Congratulations to all the winners of the Women in Games Global Games Awards 2020!


The first Women in Games Global Games Awards took place this evening on the Hopin platform, streamed to a lively mixture of nominees, conference goers and supporters of Women in Games, who all came together to interact online with an hour long event which included a 40 question Quiz. The quiz featured questions on video game characters, villains and fictional currencies and was won by WIGJ Ambassador, Niamh Loughran with an impressive 31 points.

We give thanks to our Lead Sponsor, the Sumo Group and category sponsors 2K/ Hangar 13, Atomhawk Design, the Fair Play Alliance and Sledgehammer Games, and we give thanks again to our international team of 20 judges.

Congratulations to all those shortlisted and our award winners!


List of Prize and Award Winners

Women in Games Jam 2020 (Sponsored by Sledgehammer Games)

Yiike and Nour- By Jay and Joy
Eggcellent Care- Created by Chloe Byrne, Bethan Buckley and Akvilé Vengalyté

Global Games Advocacy Awards – recognising games organisations advocating for change.
Can I Play That? (USA)
Code Coven (UK)
IGDA Foundation (USA)

Best Game Developed by a Woman or Female Team

Kine (USA)

Runner up
Ooblets (USA)

Global Games Gender Diversity Initiative of the Year (Presented by Fair Play Alliance)
Code Coven (UK)
Gayming Magazine (UK)
Women in Games Quarantine (Spain)

Outstanding individual Ambassador Award (Sponsored by Sumo Group)

Crystal Mills (USA)
Dan Sun (Hong Kong)
Johana Riquier (UK)
Marina Ivanovic (Germany)
Melissa Chaplin (UK)

Corporate Ambassador Behind the Scenes Award (Sponsored by Atomhawk Design)

Amy Renals – Head of Studio Support at Creative Assembly
The HR and Recruitment team at Dovetail Games

Women in Games Student Portfolio Awards

Angela Zawitaj
Beatriz Abreu
Juliette Coquet
Lucy Zini
Sindi Breshani
Tiril Schjerven

Global Women in Games Hall of Fame Awards (Sponsored by 2K/Hangar 13)

Audrey Leprince (Denmark)
Brenda Romero (Ireland)
Elizabeth LaPensée (USA)
Jessica Hammer (USA)
Poornima Seetharaman (India)
Sande Chen (USA)

Congratulations again to all  our award winners!

WIGJ supports invitational Overwatch tournament – Cat Collective Community Cup 12-13 September

Women in Games is supporting its first esports event for women and non-binary Overwatch players from established community groups on 12-13 September. Working with the established, professional tournament organisers, Monkey Bubble, the second day of this event will be streamed through the Women in Games Twitch account at starting at 1.00 pm CEST/ 2.00 pm BST.

Women in Games announced its partnership with the Cat Collective community group in May. The Cat Collective is a female and LGBTQ+ friendly server that wants to focus on creating a safe, open minded and engaging environment to play games. The Cat Collective now has 7 teams and 2 teams will be playing against 6 other teams in this community tournament featuring players in 5 communities spread across Europe.


Other communities with teams in the event are

Galactic Guardians, a loving and welcoming lgbtq+ community with multiple female only/mixed Overwatch teams and an Apex legends team.
Altiora, an Overwatch community founded on principles of sportsmanship, respect, and diversity.
Nerf This, a kind and supportive Overwatch community.
Project Eden is am Overwatch esports organisation focused on creating a healthy environment for gamers.

This tournament has a format and additional rules to encourage a professional but fun community experience for all teams. There is a SR lock or form of handicapping to ensure all teams have a similar level of experience. A ‘no bad manners’ rule goes further than is usual to encourage sporting behaviour. And the preliminary rounds are in an unusual round robin format so that all teams get to play each other rather than have the weaker teams leave early in the tournament.

David Smith, esports lead for Women in Games commented, “Women in Games wants to demonstrate its support for all women and non-binary esports players across Europe. We want to encourage and build existing communities that will expand the talent pipeline. Too often the focus of tournaments is on establishing who is at the very top of the talent tree and not how to grow healthily its roots and branches, which is needed to expand significantly the talent pipeline. This tournament will showcase these less well known communities and their talent and we hope it will encourage many more casual players to join and participate in competitive gaming.”

Read more